The first image is about social media content. Content is not knowledge, nor is it valuable information. Our subscriptions, quotes, memes and vacation photos don’t make us smarter or happier. Content is an entertaining stream of symbols that are empty in content but attractive in shape. Latent shit in a spectacular package. We litter our heads with shit, waste time, smile and get high.
That’s what this picture is about. The toilet man absorbs the content waste of the Virtual.
The second image is about the disappearance of human feelings thanks to social media. Feelings are replaced by reaction functionality. Simulation teaches us to simulate. We get used not to live through, not to feel emotions, but to express them through signs. Not laughing, but putting on emoji with a smile. Do not empathize with another, but put a heart.
We went completely nuts with these reactions. Soon the funeral will be like this. The presenter will go on the air and say “the stream of the funeral will not start until everyone puts a sad smiley face in the chat”.
That’s what this picture is about. In place of the heart, the character has emptiness. He doesn’t feel anything. He only blindly puts reactions.
The third image is about a human’s loss of himself, his I, his face.
Today, one person has hundreds of accounts, profiles with different descriptions, different types of avatars and skins. In LinkedIn I am a professional in my field. In Instagram I am a soul of the company and a caring father. In an online game, I am a brutal fighter. And the real me does not exist for a long time. I died three years ago, the chatbot is talking to you. We segment ourselves as a marketer prostitute. For different target audiences, a different version of the self-product. A person loses integrity. Endlessly producing our digital copies, we eventually forget about our real ones.
That’s what this picture is about. A human without a face, with a set of bright avatars instead of him.
Human web product
The fourth image is the apotheosis of all this outrage. It is dedicated to the loss of the value of real life as such. Virtual pleasures are becoming more important for us than real ones. Real life does not interest us at all.
Onion soup with aromatic broth and tender croutons should be photographed and posted online, and only then eaten. You may even not eat, the main thing is to post it into the Instagram. We are constantly photographing food. Why do we need a refrigerator at all? We have more food in our Instagram than Gordon Ramsay has ever cooked in his entire life. As soon as we photograph all the sausages in real life, the need for it will disappear altogether.
That’s what this picture is about. A person is so eager to sell himself to the web that he has already packed himself up and put a price in likes.
Social media is a channel through which a person is flush off reality, flushing down into the web.